A large portion of the students that we welcome onto our Electrical Training Courses are undertaking their City & Guilds Qualifications with us because one day they hope to operate as a self-employed Electrician out in the industry. However, once you reach the status of a fully qualified Electrician how do you find customers? A lot of self-employed Electricians fail to utilise Social Media, and by doing this they are missing out on one of the best ways to market your business free of cost! Social Media platforms like FacebookTwitterInstagram, and LinkedIn are playing a much bigger role in the relationship between a business and its customers. 

There are so many different platforms out there that you as a business owner can try to make the most of however, it is so important that you ensure you are choosing the right platforms which will help you target your audience the best! If you have the time and enjoy creating engaging and visual content then a channel like Tik Tok may be just the place for you! Over the past year due to a lot of people spending more time at home we have seen some small business owners really utilise this platform to expand their business. Funny content will go down a treat with all demographics and you never know maybe a child who stumbles across a video may go on to recommend you to their parents as they have seen you on Tik Tok! 

When you are running your own business it is key to ensure that you humanise the platforms you have as much as possible. People respond better to seeing real people on their feed instead of a stream of constant stock images. Here at Able Skills we often use this idea, we upload daily videos of our students at work in our state-of-the-art practical training centres across all of our subjects! These videos perform well across all types of platforms because our prospective students love to be able to see what exactly they will get up to when they choose to study at Able Skills. This same principle can be applied to a business owner as I’m sure any potential customers would love to see the results of your work or you at work. 

If you are interested in becoming a self-employed Electrician but do not yet hold any Electrical Qualifications then please do come and visit us at Able Skills, we encourage anyone interested in a course with us to come and have a look around our facilities first before booking anything. However, if you cannot make it down to us in person please do not hesitate to give us a call on 01322280202 today!  

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