For anyone running your own business in the construction industry, understanding how to market yourself and your services is vital when it comes to maintaining a steady flow of work.
There is an array of ways to approach your marketing strategy, and some will come a lot more naturally than others. From traditional approaches like a branded van to more modern solutions like paid social media campaigns, below are a few ways you can begin to get your business out there.
Invest in your website
If someone is interested in your services your website will be one of their first stops and it can be the difference in them choosing you over a competitor.
With that being said, ensure that all your contact details are up to date, and include a clear list of the services you offer.
Building a simple, professional-looking website is fairly straightforward these days, and it’s a great way to make a good first impression.
Consider taking the time to make sure your website is mobile-friendly, too, as this is how the majority of people will be searching.
Be active on social
Your social media pages essentially act as a virtual storefront and, like your website, should include all your latest contact information.
A great way to keep your pages updated is by posting pictures of completed jobs or client testimonials.
Checkatrade and other directories
Having a profile on trade directories like Checkatrade is a common way for qualified tradespeople to find work.
Three million homeowners search for tradespeople via the platform every year, so it’s well worth creating and growing your profile.
Encourage customers to leave reviews
Whether it’s on Google, social media or trade directories, encouraging previous customers to review your services can be extremely handy when it comes to building your reputation and convincing potential future customers that you’re the right person for the job.
Good reviews help to build trust, so it's worth asking your happy customers if they'd be happy to leave a review, and then directing them to where and how they can do that.
Paid ads
For many businesses, running paid ads on Google or via social media can be effective in generating leads.
This form of advertising can be done on a relatively small budget and allows you to target specific demographics and locations.
Campaigns can be constantly monitored, paused and optimised, so you don’t have to make a big financial commitment to get started.
Local media
You might want to consider more traditional advertising routes as these can still be incredibly effective among certain demographics.
Don’t underestimate the impact of taking out an ad in a local paper or a spot on a local radio station.
Branded vehicles
A branded van is another tried and tested method for a huge number of construction businesses, and can add an element of professionalism to how you present yourself while out and about.
You never know who will see it and notice the services you offer. A simple photo and they've saved your details and can look you up online or contact you to get a quote.